Gary Brooks
Creative Consultant
Copywriter
Creative Director
Recent.
The HPV vaccine can help prevent girls developing cervical in later life. Working with the fantastic HeyBigMan! agency, I helped create a campaign toolkit to empower local health teams to raise awareness of this important vaccine in low- and middle-income countries. We produced this film to inspire dedicated healthcare professionals to implement this groundbreaking campaign in their region.
The work was commissioned by the global charity Girl Effect with the generous support of Gavi and UNICEF.
Nest is the UK’s largest work-based pension provider with over 10 million members and 900,000 employers. Atos, one of the world’s leading IT companies, was tasked with transforming the customer experience, both on and off line. I was brought in by their communications partner Gallagher to help set up a team to deliver ‘comms at scale’.
More proud moments.
I led the strategic positioning and oversaw all creative aspects of this multi-channel campaign, helping Samsung successfully launch a new TV category in the UK. This film gives a quick snapshot of the activity.
Two of the biggest names in logistics were joining forces, and I helped share their story with the world — simultaneously across 60+ countries in a single day.
Founded by the Dr. Johnson Beharry, the youngest living recipient of the Victoria Cross, The JBVC Foundation helps young people affected by gang culture. I led this probono project which involved creating a new proposition, tone of voice and website.
About me.
Conversations? I’ve had a few.|
Sold exchange-traded funds to city brokers. Guided teenage girls through puberty. Persuaded grandparents to donate money to help support sick children in hospital. Tempted high-flying execs into test-driving luxury cars and experiencing the thrill of the open road.
I've helped snow-seeking party animals pick an indestructible smartphone while hurtling down the slopes. Taught bartenders across the UK how to serve the perfect gin and tonic, down to the last twist of lime. Even shifted excavators to construction firms in Scandinavia at £250K a pop— because even plant machinery deserves a compelling narrative.
Every conversation was a story worth telling.
Some sparked curiosity, others built trust. A few made people laugh, while some changed minds— and even lives. Whether a heartfelt appeal, a persuasive pitch, or a moment of pure delight, each one left an impression. Because at the heart of every great brand is a story waiting to be told — and the right words bring it to life.
That’s where I come in. My multi-channel expertise helps brands big and small connect with people in ways that matter — through stories that engage, inspire, and drive action.
But enough about me. Got a marketing challenge? Let’s have a chat.
Get in touch.
We can talk about anything you like. So what's on your mind?
Prefer to call me? 07971 475 990