GARY BROOKS
Creative Consultant
Copywriter
Creative Director
Recent.
The HPV vaccine can help prevent girls developing cervical in later life. Working with the fantastic heybigman agency, I helped create a campaign toolkit that would enable local health teams to raise awareness of this important vaccine. The work was commissioned by global charity Girl Effect with the support of Gavi and UNICEF.
We produced this film to inspire local health teams to implement this groundbreaking campaign.
Nest is the UK’s largest work-based pension provider with over 10 million members and 900,000 employers. Atos, one of the world’s leading IT companies, was tasked with transforming the customer experience, both on and off line. I was brought in by their communications partner Gallagher to help set up a team to deliver ‘comms at scale’.
Recently I've become involved in helping numerous life science companies develop their brands and marketing communications. The sector is complex and marketing to a scientific audience is not easy.
Toyota Connected Europe are a tech start-up within the larger automotive group. They're helping transform mobility through the use of data and technology. As their copy consultant, I wrote key brand communications such as the website and employee onboarding tools. I also supported the HR team in defining the company values.
Leading the strategic positioning and overseeing all creative aspects of this multi-channel campaign I helped Samsung successfully launch a new category of TV in the UK. This film is quick summary of the activity.
Two of the biggest names in the logistics business were coming together and I helped tell the world on the same day in over 60 countries.
Founded by the Dr Johnson-Beharry, the youngest living recipient of the Victoria Cross, The JBVC Foundation helps young people affected by gang culture. I led this probono project which involved creating a new proposition, tone of voice and website.
About me.
I’ve had some fascinating conversations with people.
I’ve sold exchange-traded funds to city brokers and guided teenage girls through puberty. Grandparents have answered my call to support sick children and numerous executives own a luxury saloon because they took up my offer of a test drive.
I've helped fun loving party animals to choose an indestructible smartphone and guided adventure skiers onto the slopes.
I’ve even shifted a few excavators costing £250,000 a pop to Scandinavian construction firms.
My multi-channel expertise has allowed me to connect some of the world’s biggest brands (and a few smaller ones) to people in relevant and rewarding ways.
But that’s enough talk about me.
Is there a marketing challenge you’d like to discuss? I'm always ready for a chat.
Get in touch.
We can talk about anything you like. So what's on your mind?
Prefer to call me? 07971 475 990