Antibody conjugates are extremely useful for probing many biological and chemically important molecules and are  used throughout the entire workflow. However, they're also complex and time-consuming to make.

 

Abcam’s goal to become the most recognised brand in primary conjugates. Working as part of an agency team, I helped create this launch campaign to drive awareness and sales of Abcam's new range of antibody conjugates. 

 

Our idea captured the game-changing moment where life scientists would liberated from the chore of conjugating antibodies. Giving them easy access to a broad combination of relevant conjugated antibodies would offer them the freedom to design experiments their own way.

 

This promise of liberation, choice, and relevance was brought to life using a dandelion seed head. This captured the freedom and liberation to come, with the floating seed resembling an antibody conjugate.

A rainbow of vibrant colours were selected to reflect the wide choice of combination options available from Abcam’s catalogue, kits or custom-made product range. Targeted messages were matched against these different format options.

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Our idea was then delivered across static and animated digital banners, video animations, a landing page,, nurture emails and press advertising.