GARY BROOKS
Creative Consultant
Copywriter
Creative Director
Exothera.
Brand awareness.
Contract development and manufacturing organisations (CDMO) play an important role in drug production. They offer off-the-peg facilities to help biotech start-ups scale up quickly.
However, many the CDMOs have a reputation for being inflexible, lacking cell and gene therapy expertise and charging high prices.
Exothera wants to be a different type of CDMO.
The company has been created to help tackle two of the most critical challenges manufacturers face in bringing vital therapies to market:
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a lack of production capacity
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scarcity of bioprocessing expertise
These are keeping costs unnecessarily high and slowing the development and delivery of groundbreaking therapies.
Exothera have just opened a new 15,000m² facility in Belgium and their mission is to become the trusted CDMO partner.
By designing and delivering bespoke bioproduction journeys, they can help innovators successfully achieve market entry for their viral vector or RNA therapeutics.
To help Exothera stand out from the competitors, we created the ‘By your side’ awareness campaign.
This idea captures the strengths Exothera will bring to the partnership. Whatever the customer needs, Exothera will be there to support them.
The campaign's unique graphic device was inspired by the Exothera logo.