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Monarch airlines.

Acquisition.
AR/direct mail

MAA Best Awards 2014
Direct Marketing Campaign − Merit
Creative Direct Marketing − Merit

 

Travel Marketing Awards 2015
Best Use of Multi-channel − Gold
Best Direct Marketing − Gold
Most Innovative Marketing − Silver

 

UK DXA 2014
Best Digital Experience − Finalist

Experiential.

Virtual reality 

This was an opportunity found lurking at the bottom of the creative brief.

 

Monarch had a stand at the London Ski Show 2014 but hadn't planned any activity to attract visitors.

 

We had little or no budget. But we did have access to one one of the only sets of BETA Oculus Rift glasses in the UK.

 

Through our technology partner we found a game developer in California who had just created a white-label ski jump game.

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