Scottish Widows was a sponsor of the London Olympics. The original brief was to create a series of online banners to make people aware the brand were supporting the world’s biggest sporting spectacle.
 

Pension provision and athletic brilliance are not natural partners. Our idea was to link the preparation that goes into becoming a world-class athlete to the brand’s commitment to preparing for your financial future.
 

The client was so delighted by the online executions, he asked us to turn it into an elegantly branded TV commercial.