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Tesco Bank.
Insurance 

Customer Value emails.

I led a complete revamp of the email template. The final design was mobile optimised, modular in structure with shorter copy. I also developed a new approach to subject line testing and pre-headers.

Pet Insurance.

People don’t see their pets as animals, they’re one of the family.

 

So to 'surprise and delight' existing customers, we sent their pet a personalised birthday card. Inside was a little gift too, a voucher to spend in the pet aisle in Tesco.

Hundreds of customers shared their pet's birthday photos with us on Twitter.

The card has now been updated; it turns into a pet party hat. The photos are completely crackers but brilliant.

 

This activity continues to prove highly effective at deterring defection at the next renewal.

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